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Why use video testimonials?

Word-of-mouth is still one of the most powerful marketing tools. Having video testimonials provides your potential clients with a ‘from the horses’ mouth’ recommendation from your existing satisfied clients, which reinforces trust and credibility. 

Here are some benefits of video testimonial 

  • Video testimonials are more powerful than written reviews – this is because they give your existing clients the opportunity to describe their experience with your brand and services. 
  • They allow more information to be conveyed in a shorter amount of time - statistics show that video has a 95% retention rate whereas only 12% of people remember textual information. 
  • A personal message from a client that has already benefitted from your products or services reassures new and potential clients.  
  • It provides a better emotional connection – it conveys authentic messages of real-life benefits that resonate with people on a human level
  • 87% of viewers purchase after watching a video.
Video Testimonial Shoot

How to get the most from your testimonial videos

  • Incorporated into your marketing strategy they increase your online visibility which is key in our internet-based society. 
  • They should feature on your website, on YouTube, in emails and shared across all social media platforms. 
  • Adding a call-to-action at the end of the testimonial videos you will maximise your ‘click through’ rate - great for S.E.O – and generate higher traffic volumes to your website.

No matter how your potential clients come across your company they should be greeted by a satisfied clients who tell them how great your brand, products or services are in an easily digestible format.

  1. Dan Albright. ‘7 Reasons Video Testimonials Are the Highest Converting Tools of 2021’, February 3rd, 2021, accessed, November 30th, 2021, .
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Feb 16, 2022
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