Word-of-mouth is still one of the most powerful marketing tools. Having video testimonials provides your potential clients with a ‘from the horses’ mouth’ recommendation from your existing satisfied clients, which reinforces trust and credibility.
Here are some benefits of video testimonial
Video testimonials are more powerful than written reviews – this is because they give your existing clients the opportunity to describe their experience with your brand and services.
They allow more information to be conveyed in a shorter amount of time - statistics show that video has a 95% retention rate whereas only 12% of people remember textual information.
A personal message from a client that has already benefitted from your products or services reassures new and potential clients.
It provides a better emotional connection – it conveys authentic messages of real-life benefits that resonate with people on a human level
87% of viewers purchase after watching a video.
How to get the most from your testimonial videos
Incorporated into your marketing strategy they increase your online visibility which is key in our internet-based society.
They should feature on your website, on YouTube, in emails and shared across all social media platforms.
Adding a call-to-action at the end of the testimonial videos you will maximise your ‘click through’ rate - great for S.E.O – and generate higher traffic volumes to your website.
No matter how your potential clients come across your company they should be greeted by a satisfied clients who tell them how great your brand, products or services are in an easily digestible format.