And it’s never been more relevant than right now with the proliferation of video in marketing. But, people seek association and have a human need to connect, so brands that are personality-driven can use this to their advantage and to leverage a win-win outcome.
As a medium to promote a personality, video is extremely effective – its almost as good as a 1-2-1 meeting. When done right, it’s an ideal and effective way to augment the association of your personality with your business and brand.
This is particularly important if you’re an entrepreneur, a self-employed professional or if you’re running a small business where trust is imperative. You are the brand, but it isn’t always obvious to you.
An effective Brand Video has the power to present your personality to viewers and give them the chance to warm to you before they even call your number or respond to your advertisement. Our Creative Director, Ezio Taranto has interviewed many top executives and people of persuasion for their corporate or brand video.
It is important that we take the time to get to know you and gain a clear understanding of your brand objectives. Combining these factors with you USP (Unique selling proposition or value statement) we can then produce a brand video that sets you apart from your competitors.
ZOOMFILMS will help you to reveal your personal brand through professional video production. We use smart, collaborative script writing supported by high quality visual content to project the right image and voice for your unique personality and brand.
A personality-driven video is particularly helpful in the middle stages of your transaction funnel – when ‘nurturing’ leads to convert them into sales. You already have their attention, now get them to know, trust and consider you for their needs.
Show your customers, clients and buyers who you really are and who they are spending their money on with an effective brand video – talk to ZOOMFILMS to get the edge with your own personality-driven, brand video today.
Remember, people want authenticity, reveal yourself. CALL 07901 279132, email firstname.lastname@example.org
Word-of-mouth is still one of the most powerful marketing tools. Having video testimonials provides your potential clients with a ‘from the horses’ mouth’ recommendation from your existing satisfied clients, which reinforces trust and credibility.