Every video clip you put out into the public domain is a BIG occasion. Your corporate film production must reflect your Corporate or Brand Identity to build trust with your target market.
With demand for online video rapidly growing, companies – especially smaller ones, are self-videoing and posting to gain a competitive edge. Whilst this isn’t always a bad thing, it does increase the need for businesses to stand out from the crowd.
When producing a corporate video, or any video for your business, be mindful that it is a touch-point with your target market and every clip is an ambassador for your business or brand – make sure they look the part
I’m sure that you wouldn’t want a staff member to dress inappropriately. Imagine yours is a solicitors firm and you employ someone who turns up in fashionably ripped denims (an extreme example I know), what impression will that leave?
Well it’s exactly the same with correctly ‘dressing up’ your video and all other visual communications.
If a video is not representative of your brand, it can be incredibly detrimental to your business.
These statistics from Wordstream illustrate the point of the proliferation of video online:
Companies need to take corporate identity seriously because consistency in corporate image is what builds trust in brands.
When producing corporate videos of any nature, for an internal or external audience, the company’s CI (Corporate Identity) must be displayed to exacting standards to ensure the viewer that they are in fact dealing with a professional organisation.
Most companies have detailed brand guidelines that provide precise parameters for the presentation of their CI across every form of media.
In this video, ZOOMFILMS uses the signature music from Burlanes’ corporate film production, as well as their brand colours on all graphics and visual elements, to meet their stringent corporate identity guidelines.
Corporate identity could also include the style of videography used to create corporate content. There are any number, or combinations of production and editing techniques that can be applied to create a specific tone for your brand.
Video production should take your CI, products, target market and brand values into account when determining the style that will work for your brand.
Use the above guide from Marketingmo and take the time to plan your brand parameters for print, photography and corporate film production. Video presents a number of challenges for designers e.g. line widths, point size etc. which all affect the result of your branding on different media. If you need any assistance with planning your CI for video, please contact us at ZOOMFILMS corporate video production here: ZOOMFILMS
Word-of-mouth is still one of the most powerful marketing tools. Having video testimonials provides your potential clients with a ‘from the horses’ mouth’ recommendation from your existing satisfied clients, which reinforces trust and credibility.