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Television commercial promotion for Sussex Beds

Sussex beds are aN independent family-run business offering that is a welcoming, relaxed shopping experience. It all began in December 1981, when John & Sandra Pickering opened their first store in Queens Road, Hastings.

Sussex Beds approached Zoomfilms to help them put together a range of new-look TV commercials to promote their sale activity throughout 2023/4.

With so many retailers constantly competing for consumers' attention on national channels, we had to ensure we grabbed viewers' attention. We achieved this by using a likeable couple, playfully enjoying their beautiful bedroom setting, while getting the sales messages across in a very fun and unexpected way with call-out cards.

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we were commissioned to produce a suite of promotional TV commercials for Sussex Beds. Working closely with their marketing department, we developed an approach that was true to their values as a family-run business - showing laid-back, cosy bedroom lifestyles, we brought to life their 'by the family, for the family' ethos of affordable quality and style.

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