UrProps was launched in 2021 because of the COVID-19 pandemic, to counter the unforeseen social and economic disruptions. With lockdowns happening all over the world, Urprops provides the resolution to selling and buying property from the comfort of your own home.Following the successful brand introduction video Zoomfilms created for UrProps, they contacted us again to produce four more videos.
This video is one of the four short promotional videos that they share across their social media platforms, enticing potential members to their website to find out more information.
The aim of these videos is to highlight key attributes of their service in a condensed 20 second video. Adverts need to capture the attention of the target market within the first few seconds and be concise in their messaging. To do this we combined catchy, upbeat music with short, cutty visuals to really engage the viewer. This type of video content provides a great return on investment as it can be reused again and again and uses footage from their original brand film and can be re-edited in the future if UrProps wanted to bring the attention to a different part of their platform instead.