The Driving School works alongside its charitable partners to identify potential learners to participate in the course and once accepted the pupils will receive a minimum of 50 hours of bespoke driving training, in return for 50 hours of community-based work experience supported by their partners.This promotional video for the Community Driving School focuses on introducing one of their new instructors Zoe Smith.
Zoe begins talking a bit about herself and where her passion for driving originated from. This initial interaction puts a face to a business, instantly humanising the brand. This instills confidence in the viewer and enables them to get to know the brand a bit better before using their services.Zoe talks through some of the qualities of the Community Driving School that makes them stand out from driving schools, such as their approved safeguarding policies and how they name their cars as they are just as much a part of the team as everyone else.
Zoe also says a few words about how she has witnessed the founder John building confidence in his pupils to get them on the road which also works as a testimonial for the business itself. Z
Zoomfilms recommends ‘Meet the team’ videos to companies that have a lot of client-facing roles. It is an interesting way to hear a company’s story from the perspective of its employees and allows prospective clients to know a bit more about the people they will be engaging with. These videos then have the potential to be used throughout a brand’s marketing strategy and can be reused and recycled for future posts and videos.