AVIS 10 SECOND 9:16

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Short-form video needs to be focused and must get your key message across in a very short time period.

Decades of Television advertising experience place Zoomfilms in an advantageous position to assist our clients to identify the key services and benefits to deliver concise, eye-catching, and engaging video to their target market.Avis believe that car hire is about the journey itself.

They pride themselves in the fleet of cars they have built up over the years and are confident in having a vehicle to fit anyone's needs. Avis put their customers at the heart of everything they do, constantly going the extra mile by offering ultimate flexibility and convenience, to meet the high expectations of car enthusiasts.

Zoomfilms were contacted to create a promotional video for Avis that would be exhibited on a digital board at the Edinburgh Film Festival. The aim of the video was to promote their hire cars and encourage people to book directly through their website which would result in exclusive benefits. As the video would take place amongst other company adverts it was essential to get the message of the video across in a clear, concise and engaging way. Using a combination of stock video and provided footage from Avis that results in an aesthetically pleasing and informative promotional video.

Digital Boards come in different shapes and sizes, it is important to find out what resolution the board will be when creating the promotional video. This particular video has been re-edited from a 16:9 to become a 9:16 which works on vertical boards as well as for portrait format on social media platforms.

Video needs to be re-sized and have shot’s repositioned properly to ensure that the original impact of the video is preserved. The more professional the video, the more seriously your target market will take your brand. It is essential that the content is focused on delivering a brand’s key message.

'Professionalism, Quality, Responsiveness, Value. We really appreciate the expertise that Ezio and the team bring to our projects. Whether it is filming or editing, they are always flexible and willing to adapt to changing circumstances to make sure that we get the end results we need, often against tight deadlines. It is refreshing to work with a team that is as passionate about our creative ideas as we are as an agency.’

Marelize Kemp, Client Partner, Collective London:

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